Meet Windows Azure Event A Success

It can be tough to be a contractor or vendor at large company event run by many, many other contractors and vendors. While most professionals know what they’re doing, styles can clash, processes can grind on each other and personalities can plain not work together.

SOMA Party
Thankfully, our last event at Madrone Studios with Microsoft and a slew of other hard-working event professionals was not one of too-often-told nightmare scenarios. Sure, giveaways needed to be stuffed, tables had to be rearranged, layout changes were made more than once and there was even an improvised coat check, but save for a few hangnails and a box of red staff shirts that never made it, we’re happy to report Meet Windows Azure on June 6 a resounding success.

Invite Only
Tasked with designing an online registration system and event check-in service, co-founder Scott Cate worked closely with the Microsoft team to develop a solution that allowed them to invite specific guests and provide those guests with codes to share with their friends. The system Cate designed worked so well that we had nearly double capacity RSVPs before the doors opened, but thanks to some great planning by the Microsoft event team, we’d have had room even if they’d all shown up at once.

Urban Party
This Meet Windows Azure event was the biggest host Madrone Studios has produced so far. The small studio space in SOMA had its own quirks (one entrance, kitchen in the far back, scant parking) not unlike every other urban venue, but come event time, it didn’t matter much.

Block Party
Thanks to some proactive thinking, Microsoft had the street in front of Madrone Studios closed to accommodate overflow guests, lunch served from catering stations, food trucks during dinner time and a huge DJ stage headlined by Steve Aoki of crowd-surfing-in-an-inflatable-raft and sheet-cake-throwing fame. While we saw more than a few hard-core networkers last from doors opening at 11:30am until Aoki’s closing set at 9:30pm, we know there’s no way anyone walked away bored.

But before we go on and on (and on) about the parties, let’s talk about why everyone was there in the first place, Windows Azure.

“Windows Azure enables you to quickly build, deploy and manage applications across a global network of Microsoft-managed datacenters. You can build applications using any operating system, language or tool.”

Azure is currently road tripping around the nation giving live-streamed chats about features, pricing, best practices, technology and a host of other community-minded topics, all in to showcase how powerful Azure really is. By the way, if you’ve watched the NFL or Olympics online, you’ve used Azure (it’s amazing).

We won’t go into the geeky details here, because Scott Guthrie and his group of Microsoft speakers can do a far better job.

We’re happy to have helped them introduce Windows Azure to the rest of the world. See you on the live streams!

Meet Windows Azure Event

Most of our technology here at EventDay is cloud based, and that cloud is none other than Windows Azure. Responsible for streaming video for the NFL and the Olympics (for real), Windows Azure is a computing powerhouse.

That’s why we came to San Francisco to help the Microsoft team introduce new product rollouts, celebrate the successes thus far and throw one heckuva event for partners, customers and fans alike.

While the event is long sold out, all the important parts will be live streamed.

After a day spent affixing dog tags to recycled bike tire bags and sorting cool sweatshirts, the EventDay team is looking forward to running registration tomorrow. We’ll be scanning QR codes, crossing names off lists, affixing wrist bands and awarding prizes to luck attendees.

And yes, even the bosses helped with this one.

Tune in at 1pm Pacific!