Proper Twitter Usage For Event Planners

Using Twitter to promote events seems so easy. Take a picture, think of an interesting perspective and tweet it out to the world. If you’re good and a little bit lucky, people will notice. And then more people will notice.

But if you want specific people to notice — say, your event attendees — sponsors and potential clients, Twitter should be used a real-time stream of news, not an online bulletin board that everyone walks by on their way to the lunchroom.


The staff over at BusyEvent came up with nine good ways to use Twitter for events, and we agree with most of their points. Read on to see what we think.

Twitter Lists
Robert Scoble is big on this one and for good reason: it helps to focus your content. Twitter lists can be made for one-time events, industry experts or whatever combination of people you’d like to follow. Be sure to identify heavy volume tweeters so you know to look past their stream to see everyone’s (hopefully) brilliant replies.

Lots Of RTs
Ugh, be careful with this one. While activity on Twitter is helpful to getting noticed, a stream filled with nothing but what other people say gets annoying fast, especially if you constantly RT accounts with thousands of followers.

Post Content
We definitely agree here, but urge you to tweet the same link multiple times over the day. Because not all of us have Twitter open 24/7, plenty can get missed. By spacing out links every few hours, you’re likely to reach more people.

Post From Pinterest/Any Other Social Network
Be very careful with this one. While sharing relevant content is important, it’s plenty annoying to have to click through a Twitter link to get to another social media site link in order to click through a link to a website. It’s not Inception-level confusing, but it’s close.

Live Stream/Tweet

Make A Hashtag
Yep. How else can you make it easy for anyone to follow the conversation?

Ask Questions
Definitely a good idea, but be sure to ask direct questions, too. Including someone’s @username anywhere BUT the beginning of your tweet ensures everyone following you will see it and the person you REALLY want to read it will be notified.

Create A Background
Yes. Would you send a letter without letterhead?

Update Often And Keep It Relevant
Be sure not to get too bogged down with event-related relevance. Jokes are always good, as are educated thoughts about important topics. Be sure to talk about more than just you.

Now go get your tweeting on.

Sonny Ganguly’s 20 Epic Predictions

As part of the March 2012 Epic Summit, Liz King live-tweeted 20 tech predictions from Sonny Ganguly, as part of an ongoing discussion on the future of technology usage.

We like her style.

Because her blog is currently down, we re-posted her tweets and will give feedback on here. Please feel free to add your own thoughts.

Tech prediction #1: keys to social media will stay the same. YouTube, Facebook, twitter.
Agreed. New tools will allow us to mash these programs together, but the next phase will involve something entirely new.

Tech prediction #2: Facebook will become the most powerful country.
Disagree. Too many dissenting opinions and weak ties.

Tech prediction #3: new social sites will start to make more of an impact – Google+ and more
Eh, partially agree. Google+ is important because of its relevance in search, but it doesn’t have the connectedness of Facebook or the timeliness of Twitter. Also, no SMS.

Tech prediction #4: search will become social.
I think this mean social networks will influence search results. If so, that’s already happening. Can’t say we like that, as it starts to cut people off from those they’re not directly connected to.

Tech prediction #5: we will become less social and more private.
Once people figure out how to use privacy settings, yes. Google+’s Circles and Facebook’s lists/groups does this well, but it takes a while to set up.

Tech prediction #6: online video will be the key to marketing our businesses.
As a writer who prefers text, ugh. As a marketer that’s interested in how normal people use technology, yes. Video is a more efficient way to communicate content.

Tech prediction #7: we will stop watching TV on our TVs.
Disagree for the same reasons as Mark Cuban. TV is still the absolute best way to broadcast information from one to many.

Tech prediction #8: emails will be mostly read on-the-go.
Agree. Smartphones, tablets, and other mobile devices are increasing market share every quarter.

Tech prediction #9: people are going to stop going to your website. By 2014, more than 50% web traffic from mobile.
Agree, and believe that geo-location will play a huge role in this.

Tech prediction #10: phones will replace our wallets.
Mostly agree. This will take longer than most of us will like, but who wouldn’t want to carry less?

Tech prediction #11: sharing location will become passive.
Agree, but am not a fan of such. Too many privacy issues to count.

Tech prediction #12: our devices will start to have relationships.
ABSOLUTELY! My iPhone should ‘trust’ my wife’s smartphone and share relevant info with her, and should also trust my employer’s iPad (albeit to share different info).

Tech prediction #13: we will talk to the things we own. Loooove Siri!!!
Siri, make me a sandwich. Siri, find a place that delivers sandwiches. Siri, I do not care that I’m over my caloric limit for the day. Fine, Siri. I’ll go make a salad.

Tech prediction #14: the real world will be augmented.
Goodbye most tour guides. While fascinating tech, this is kinda sad. Wonder if augmented reality will include local dialects. Would love for Siri to adopt a tough NYC accent while in Manhattan, and switch to a snobby-sounding English accent while visiting London.

Tech prediction #15: everything will become a game. #angrybirds
For marketing/advertising purposes, yes. But will the masses ever tire of this?

Tech prediction #16: we won’t be connected by power cables.
Wireless power already exists over extremely short distances. Seems like a matter of time before they figure out how to safely extend this. Though I do hope the first company to master this uses Raiden as their mascot.

Tech prediction #17: we will store our lives in the clouds.
Agree, but hope that cloud storage will become far, far more reliable and include redundant backups.

Tech prediction #18: PCs will become useless. No desktops, maybe no laptops. Smart phones and tablets.
Desktops are surely on their way out for everyone but the most hard-core users. I don’t think they’ll disappear, but tablets and smartphones will own the market.

Tech prediction #19: we will it be restricted to small screen sizes.
And there’s the tradeoff for mobility.

Tech prediction #20: mobile will be the great equalizer for society.
This is already happening as developing countries are completely skipping wired infrastructure and going straight to wireless technology. No doubt this will become more prevalent.

Any predictions you’d like to add?