You’d think it would be hard to hire someone that thought like a factory worker today. By factory worker we don’t mean someone assigned to add one part to a product on an assembly line, but rather a person incapable of reacting properly to a work situation without being trained to do so. The world doesn’t need more factory-worker THINKING.
How often do you hear retail employees say:
“I don’t know”
While both may be true, such factory-worker thinking just doesn’t fly in the events business. No matter how any of us may try to streamline our check-in processes, registration line set-ups or day-of scheduling, they are never the same, so factory-worker thinking just doesn’t fly. But that certainly doesn’t mean we don’t see if far too often.
As Adrian Segar points out in Wirearchy Not Hierarchy, a post from his blog Conferences That Work, anyone concerned with job security in the events business would be well served to start thinking of tradeshows, conferences, and seminars as two-way, collaborative learning opportunities.
While this sort of “everything should be collaborative” mindset isn’t new in the tech world, it’s not something traditional businesses have had much experience with. And if you’re the type of person that thinks adopting new technology for issues like check-in (we hear EventDay does some good stuff in that realm) means you’re modernizing both your processes and your approach, we thank you for your business but warn you that it’s not enough simply to upgrade, in is as much as sharing office equipment doesn’t make you a coworking space.
For factory-worker thinking to be pushed out, we must stop the passive learning conferences that encourage so much sitting and listening that it becomes repetitive and likely feels antagonistic. Community events like AZ Groups do a great job making sure conference goers have access to the speakers after they’re on stage, and we’d like to see far more of this at industry events.
Some of our best tips result from sharing stories with other professionals…isn’t it time we created conferences that facilitated that over everything else?