Stories Make Business Happen

Seth Godin once wrote a book titled ‘All Marketers are Liars“. He was not lying.

Changing Gears
But now that technology has shifted, consumers have grown wary of advertising. And as marketing threatens to invade every digital channel we use, Seth tells a slightly different story. He talks about how authenticity and storytelling are the future of not only marketing, but customer services, sales, advertising and any other kind of product or service promotion.

Tales From?
Telling stories of customer success is what we’re hoping to do. Whether our service eliminates the need for pricey ticket services, speeds up check-in or helps event organizers print easier to read name badges, these simple victories are not only the stories we want to share with the world, but the reason that drives each service tweak and UI improvement.

Reinvention Summit with Michael Margolis
During Reinvention Summit 2, Day 3 yesterday, participants learned how Mike Koenigs makes customers the heroes of his business stories. Each of them has used his product to overcome some obstacle, and many of these tales follow the generic hero storytelling arc. This distinction of customers as heroes is right on, but far too many businesses ignore such teachings.

Who’s Your Hero?
Instead, businesses want to make their product, service or employees the hero of the story. They want to be seen as the white knight rescuing the damsel in distress, when successful businesses TRUE role should be as the sword, shield and horse. Let your customers be the knight. They’re the ones overcoming.

Nominations Welcome
We plan to share customer successes on this blog in the upcoming months, but first would like to know what you need from an online registration and event check-in service. Low fees? High-end equipment? Great staff? Easy setup? Interoperability with all major platforms? And analog version that works on a typewriter (kidding)?

Let us know what you’re looking for, and we’ll help you become the hero of your very OWN story.

What’s Your Company Story?

As part of our company’s push for continuing education, I am attending a virtual conference this week. It’s broadcast from NYC, Michigan and at least seven other locations, and is attended by people from 43 countries.

Dubbed Reinvention Summit 2, it’s five, four-hour days packed with storytellers sharing how to best tell your stories and those around you.

As part of this process, I’ll be sharing highlights from the conference, how what I learned applies to EventDay, and how far our team has come and where we’re going. For starters, here’s a loose outline of the story behind EventDay.

Characters
Like any good startup, we’re a small, nimble company. We have four people working full-time in the office most days, with a varying amount of project-based contractors working in other states and countries. Because of our remote set up, our group functions as an ensemble cast, rather than as a typical company with a top-down structure.

While this geographic disparity can make telling individual stories difficult, it allows for a richness to our main tale.

Plot
EventDay exists to make online registration and event check-in easy. We’re on site for our larger clients, and have found ourselves not only running registration desks, but acting as customer service reps, info desks, and tech troubleshooters.

Because of varying responsibilities to our clients, much of what we do doesn’t have a manual and can’t be practiced. Our unwritten policy regarding this is simple: do the right thing. As our company grows, this thinking makes everything we do so, so much easier.

Setting
We’re mostly online, so our setting is wherever companies need us.

Storytelling
While the aforementioned subheads don’t tell the complete story, they are a solid anchor to start with. While they may seem traditional and a bit stuffy, sometimes it’s easier to start from the beginning and work through the basics instead of jumping somewhere in the middle. We’re looking forward to sharing more of our story, telling better stories and learning more about both our story and yours in the upcoming week.

So…what’s your company story?