Most events never focus on just one thing. They’re usually product, vendor or attendee focused, with myriad subgroups and agendas in wait in an effort to make the best use of time. But here at EventDay, we like to categorize as much as possible so we have an idea of resources and manpower necessary to get stuff done. The events we handle are no different. We like to define events into three categories: Expos, Conferences and Workshops.
A large variable in our definition process is size of the event, but that’s not the only determining factor. We understand that events can also be a blend of more than one. Here is how we define events:
These events are vendor focused and usually take place in exhibition halls or conference centers. These mostly consist of vendors at tables, booths or spaces, and require some kind of uniform organization for crowd control purposes. The money at these events is usually made by sponsors contributions, vendor fees and attendee tickets.
These events are topic focused and are often held by large companies or groups looking to pass along information to a large audience. They usually involve one or more speakers, and possibly more than one large, open space, such as breakout rooms for smaller presentations or for attendees to work together. Money is made here by charging sponsors and/or attendees, or the costs are covered by the company holding the event.
Events like these are attendee focused and usually have either an immediate goal (such as learning a new skill) or meet repeatedly (like a PTA group or an academic-type class). These are usually one-room affairs, but sometimes have small breakout rooms. Revenue is attained here by charging attendees or having the organizing committee cover/supplements costs, such as a with a company doing employee training or a sales-type pitch.
Many events blend elements of all three of these, or even have all three available simultaneously. In any case, proper categorizing of your event makes for more efficient planning, a clearer idea of what to expect for attendees/participants and a more obvious approach to revenue stream opportunities.