There are so few reasons why every professional SHOULDN’T blog.
Maybe they don’t like their audience, maybe they don’t want success and maybe they like working far harder and more inefficiently than they’d like to. Whatever those reasons are, we don’t agree. Blogging, and its cousin content marketing, is one of the most effective ways to gain permission from your audience, help clients that don’t realize they need it and showcase exactly what you bring to the table.
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” – Seth Godin
Most people want to buy our products and services, they just don’t want to feel like they’re being forced to. By staying in constant contact and sharing ideas with clients, customers, colleagues and even competitors, we’re forced to stay on the top of our game and have a cool ability to build off others’ attempts.
A steady stream of admissions, ideas, and opportunities will keep the permission spigot turned on.
Solve Unforeseen Problems
In Mission Impossible III, the bad guys hoped to profit from selling Bellerophon, the cure to deadly virus Chimera. Problem was, the bad guys also created Chimera. As get-rich-quick schemes go, this seemed like it had a good chance of success, but we don’t think problems need to be manufactured or even identified before they can be solved.
By regularly blogging about what you’re working on, what you think about it and what’s next for your company and industry, blogging professionals can likely see small issues that either can be fixed readily or can be applied to re-tool existing, inefficient processes. There’s a reason Silicon Valley companies are so successful; the lack of non-compete clauses allow ideas to flow and people to share (in real life, not just blogs, of course).
No one really knows what it means to be an expert. Is it a certain percentage of total knowledge about a particular subject? Is it knowing even a little bit more than everyone else? Does it require that you’ve done and shown your work?
Life is good for experts. People listen to their answers, invite them to speak and often pay them tidy sums of money for their insight. But how do experts let it be known that they are such?
We suggest talking about it. Perhaps they should try blogging.