Nary a day goes by where I don’t read another article about a QR code on a billboard or campaign sign that’s only visible when driving by in a car. We’ve all seen QR codes on real estate agent handouts that direct users straight to a URL — nary a proper landing page in site — which makes us wonder why the QR code was used at all.
Fear not, QR codes are here to stay. When used correctly, they are a huge time saver. When used incorrectly, they’re great fodder for learning about what not to do. So how do we use them?
Our typical event check-in process works like this: attendee prints out or saves ticket with QR code on their smartphone. We use our smartphone’s QR code reader (our own app) to scan. The attendee is checked in the database, their badge/sticker prints out, and the attendee is on their way in. This is huge improvement over analog processes and allows us to check people in as fast as the printer puts ink on paper.
Attendee Info Sharing
Remember those pricey, awkward, hand-held scanners available for rent at most big trade shows? You know, the ones that scanned proprietary badges using proprietary technology into a proprietary format only accessible after waiting in a long line at the ‘customer service’ table? Our custom apps do away with that, allowing attendees to share their contact info with vendors while still controlling their own privacy. We’ve implemented multiple privacy checks in past versions of our apps that allow vendors to request and attendees to approve data exchanges after the initial scan, all via downloadable smartphone apps and QR codes on our badges. Cool, huh?
QR codes work best when they trigger an immediate, usually local, action that saves time and hassle for whomever is using it. While we’ll continue to chuckle at reports of people using QR codes incorrectly, there’s no doubt we’ll be using them for the foreseeable future.
Long live QR codes!