What’s Your Company Story?

As part of our company’s push for continuing education, I am attending a virtual conference this week. It’s broadcast from NYC, Michigan and at least seven other locations, and is attended by people from 43 countries.

Dubbed Reinvention Summit 2, it’s five, four-hour days packed with storytellers sharing how to best tell your stories and those around you.

As part of this process, I’ll be sharing highlights from the conference, how what I learned applies to EventDay, and how far our team has come and where we’re going. For starters, here’s a loose outline of the story behind EventDay.

Characters
Like any good startup, we’re a small, nimble company. We have four people working full-time in the office most days, with a varying amount of project-based contractors working in other states and countries. Because of our remote set up, our group functions as an ensemble cast, rather than as a typical company with a top-down structure.

While this geographic disparity can make telling individual stories difficult, it allows for a richness to our main tale.

Plot
EventDay exists to make online registration and event check-in easy. We’re on site for our larger clients, and have found ourselves not only running registration desks, but acting as customer service reps, info desks, and tech troubleshooters.

Because of varying responsibilities to our clients, much of what we do doesn’t have a manual and can’t be practiced. Our unwritten policy regarding this is simple: do the right thing. As our company grows, this thinking makes everything we do so, so much easier.

Setting
We’re mostly online, so our setting is wherever companies need us.

Storytelling
While the aforementioned subheads don’t tell the complete story, they are a solid anchor to start with. While they may seem traditional and a bit stuffy, sometimes it’s easier to start from the beginning and work through the basics instead of jumping somewhere in the middle. We’re looking forward to sharing more of our story, telling better stories and learning more about both our story and yours in the upcoming week.

So…what’s your company story?