Proper Twitter Usage For Event Planners

Using Twitter to promote events seems so easy. Take a picture, think of an interesting perspective and tweet it out to the world. If you’re good and a little bit lucky, people will notice. And then more people will notice.

But if you want specific people to notice — say, your event attendees — sponsors and potential clients, Twitter should be used a real-time stream of news, not an online bulletin board that everyone walks by on their way to the lunchroom.


The staff over at BusyEvent came up with nine good ways to use Twitter for events, and we agree with most of their points. Read on to see what we think.

Twitter Lists
Robert Scoble is big on this one and for good reason: it helps to focus your content. Twitter lists can be made for one-time events, industry experts or whatever combination of people you’d like to follow. Be sure to identify heavy volume tweeters so you know to look past their stream to see everyone’s (hopefully) brilliant replies.

Lots Of RTs
Ugh, be careful with this one. While activity on Twitter is helpful to getting noticed, a stream filled with nothing but what other people say gets annoying fast, especially if you constantly RT accounts with thousands of followers.

Post Content
We definitely agree here, but urge you to tweet the same link multiple times over the day. Because not all of us have Twitter open 24/7, plenty can get missed. By spacing out links every few hours, you’re likely to reach more people.

Post From Pinterest/Any Other Social Network
Be very careful with this one. While sharing relevant content is important, it’s plenty annoying to have to click through a Twitter link to get to another social media site link in order to click through a link to a website. It’s not Inception-level confusing, but it’s close.

Live Stream/Tweet

Make A Hashtag
Yep. How else can you make it easy for anyone to follow the conversation?

Ask Questions
Definitely a good idea, but be sure to ask direct questions, too. Including someone’s @username anywhere BUT the beginning of your tweet ensures everyone following you will see it and the person you REALLY want to read it will be notified.

Create A Background
Yes. Would you send a letter without letterhead?

Update Often And Keep It Relevant
Be sure not to get too bogged down with event-related relevance. Jokes are always good, as are educated thoughts about important topics. Be sure to talk about more than just you.

Now go get your tweeting on.