Too many options? | Simplicity rules

Simplicity rules. Say what you want about complexity, multiple choices and myriad options, when it comes to efficiently working with groups of people, the simpler, the better.

Greek Minimalism (III)

Whenever our staff travels without head honcho Scott Cate and his multitude of frequent flyer privileges allowing him to bypass seemingly every line the TSA throws at him, we end up a bit confused by the Family, Casual and Expert traveler lines.

What makes a Casual traveler? Is there any penalty if you go in the Expert line if you don’t understand how to quickly unpack your carry-on? What about Expert families that have unpacking down to an efficient art?

If only one of those lines are open, am I allowed to cut in line if I’m an Expert? If I mess up, will my name be added to a no-fly list? May I report people if they’re casually waiting in the Expert line?

In this case, even as little as three choices seems overwhelming. Without clear criteria separating the lines (most people seem to consider themselves experts, while the majority of families are pretty quick through the line), even regular travelers can get confused.

Now imagine this same thing happening at the registration line at an event. If there are multiple check-in areas, are they divided by company or name? First or last name? The name of the person that signed up, paid the fee or is actually attending?

That’s why we love our QR codes. There’s one line for everyone, with an overflow area for anyone who didn’t print out or bring their admittance ticket. The one line allows our staff to check people in via iOS or Android apps, eliminating confusion and bringing the number of choices attendees have to make to a manageable two, instead of three plus with no clear reason for two of the three choices.

Why make life complicated? Simplicity rules, and we bet your customers agree.