In the Cluetrain Manifesto, markets are conversations. For far too many corporate marketers, marketing is nothing more than stats and budgets. While we’ll leave you to discover the amazingness that is Cluetrain Manifesto, it’s time to discuss, debunk and laud some of the 33 marketing stats Hubspot has provided.
“Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers.”
15%!? While too many marketing professionals question the validity of social media complaints, surely they can accept that engaging with customers can lessen the rate at which they lose customers. With customer acquisition spending always more than retaining existing customers, such a money-savings opportunity should not be missed.
“75% of B2B companies do not measure or quantify social media engagement.”
If you’re not measuring your results, how do you know what to fix and how to get better? While not everything you do will translate directly to sales (money acquisition), it should benefit the company in a measurable way.
60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools.
There’s no question analysis options are still in their infancy, but with so many free options available to preview, using 2-5 every month until you hit on the right one for you company shouldn’t be out of the question.
On a scale of 1-7, only 6.8% of respondents believe that social media is “very integrated” into their strategy (the highest rank for the question), while 16.7% believe that it’s not integrated at all (the lowest rank for the question).
Information silos retard innovation, lengthen the time it takes to solve customer problems and isolates employees from the customers paying their salaries. While the answer isn’t yet clear, the question should always be “how would a normal person do this?” when setting up any kind of integration of analog process and digital tools.
For more of these great analyses, check out HubSpot’s blog.