Magic Boxes for InfusionCon 2012

We focus on two things here at EventDay: making online registration simple, and improving the event check-in process. From our micro sites to our on-site support, everything we do revolves around making those two services better.

There's really no non-messy way to build five magic boxes at once.

But we know that many clients, especially event planners, need a little bit more. From help with planning to video editing, and promotional items to staffing, we pride ourselves on recommending the right partners that get the job done.

Enter our sister company LoopLogic. Because InfusionCon 2012 will be recorded, we needed technology that could capture these streams, convert the footage into web-friendly formats, and distribute those finished videos in whatever way InfusionSoft requires.

Chris Martin and Tyler Hurst constructing magic boxes

LoopLogic has the necessary technology, but first needed to build the accompanying hardware. Dubbed ‘magic boxes’ by Stephane, each tower was built with off-the-shelf parts for around $1000 each. The priciest component we needed to buy were the two capture cards ($150/each), but we saved a bit of money by going with Intel i5s instead of the i7s. You’ll also find eight gigs of RAM (more than necessary, but you can never have too much RAM), and a motherboard whose name sure makes it sound fast.

Don’t think we outsourced any of this building, either. Because each of these machines is extremely important, no one from our two teams wanted to leave the putting together to someone else. As this was my first time putting together a computer that I’d hoped would work (I’ve taken apart a few iMacs and have replaced hard drives and RAM on Mac towers and laptops) I was relegated to the most basic of tasks.

New guy doing the grunt work while the rest of the team deals with customer issues.

Our first step was taking apart the case. Next we placed the processor on the motherboard, then attached the motherboard to the case with six screws. After making sure the processor was fully seated, next came the RAM, and finally the PCIe video-capture cards. The cards came ready to be inserted into a full-size tower, so we had to replace the part that attaches to the outside of the tower with a shorter—included—part and then attach.

LoopLogic co-founder Scott Mitchell attaching cords.

And that ended my involvement with the building. After getting three magic boxes to that point, Stephane and Scott Mitchell took over doing the excruciatingly slow process of attaching a bunch of small cords to various places on the motherboard. After that, Stephane was finished prepping the hard drives, so he installed them.


And that’s how you build magic boxes. Are you ready for InfusionCon 2012?