How To Handle Price Changes

TinyStartupCamp, based in Portland, OR, has big ambitions. It wants to help anyone that wants to create a company, complete with a way to sell their product or service, in one short weekend. It’s aimed at beginners and the non-tech-savvy crowd. To help cover costs and make it a great event, they initially charged attendees over $100.

There’s nothing wrong with charging any amount of admission fee. If you believe your event is worth it, please charge that much. Unless your event is mostly altruistic, lowering your price may devalue your offering — or even force you to make a better one.

But in this case, founder Jason Glaspey discovered his admission fee wasn’t going to help him create a great conference if not enough people were willing or able to pay the money. So instead of simply canceling and moving on, Glaspey too the more direct route and lowered the price to $50.

It’s not that he doesn’t think his offering is worth far more, and it’s not that he was able to get a special price break on the venue or supplies, rather Glaspey’s TinyStartupCamp is altruistic in nature, so the more people they’re able to help, the bigger success the weekend will be.

Does this mean Glaspey may have to pay out of pocket for some stuff? Possibly.

Does it mean the instructors at TinyStartupCamp are VERY likely to be donating their time? You betcha.

Does it show that Glaspey values learning so highly that he’s willing to admit a failure instead of ignoring it until it’s too late? Heck yeah.

We have plenty of conferences about design, computers, business, social media and every other topic you can think of, but rare is the conference were everyone — attendee, coordinator and possibly presenters — are able to take away something too.

We definitely need more events like TinyStartupCamp.