An event planner’s job seemingly never ends. Early morning set ups followed by day-long problem fixing followed by late night tear downs make many event planners look like they never stop working. For many of them, we bet it sure feels like it.
Now that social media is nearly a 24/7/365 channel, event planners accustomed to handling all aspects of event planning really ARE working all the time. Because digital conversations can happen at any time, it’s important for event planners to stay on top of the chatter, whether it’s about their event, their client or something related.
But how does a busy event planner keep track of all those goings on? We recommend hiring someone to help out, but not an intern fresh out of college. ‘Social’ employees (we really need to figure out a better term), because of their job requirements, tend to not mesh well with existing structure, especially in a typical 9-5 environment. While we’re not suggesting that anyone in charge of monitoring and responding social media should be able to work from wherever they want whenever they want, it’s a good idea to adjust their work schedule based on their actual work.
Here are a few things most social employees need to thrive:
Access To Company Decision Makers
Even if it’s brief, having the ear of those in charge allow those responsible for the image and face of your company to do their job better. “Yes, that’s true, I just spoke with CEO yesterday” sounds a lot better than “Well, my manager said this is the direction we’re going, but she’s not sure”.
Flexible Work Schedule
Because conversations happen at any time, requiring social employees to be in the office 9-5 every weekday is sure to wear them out. Not only are they responsible directly to you for 40 hours a week, they’re heading home to continue their job duties. That’s not healthy for anyone.
Give Them Power
Customers like when problems are solved satisfactorily and hopefully quickly. By giving your social employee a threshold (if it costs less than $50, do it) and some leeway when it comes to customer service, you’ll make an even better impression on whomever they’re serving.
Being on the front lines isn’t for everyone, but with proper thinking and an eye for preventing problems, event planners can use social employees successfully.
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