Mobile Notifications: In App or SMS – That is the question

When thinking about a mobile offering, it doesn’t take very long to get to a point where notifications come into play. You want to tell the user “Hey – something you’re interested in just happened”. Each mobile platform offers stronger Pros over Cons for using In App Notifications over SMS.

SMS Costs money for the sender, and may or may not cost money for the receiver based on their current data plan.

With In App notifications (on IPhone, Android, and Win Phone 7) you can offer a popup (similar to a received SMS), but additionally can include directions for the application to do something.

So in the end, for notifications, we’re tending to lead towards native In App notifications. Do you agree that we’re on the right track? Hits the streets

And the EvenDay blog is alive…

I feel like it’s 6am Sunday morning in a major downtown area, looking down a long long (long) and usually very busy street that at this hour, has not a single car on it. I can envision 100’s of cars, swerving in and out of traffic, bikes, pedestrians, and commerce all around.

This empty street is the current public face of EventDay. We’ll call it EventDay Drive.

We have big plans, and sooner than later we’ll be in the 5pm rush hour with a lot of activity on EventDay Drive, but for now, we’re enjoying the calm before the storm. Shortly we’ll share our plans, and little by little, sooner than later, our Master Offering will be publicly available.

Wish us luck!